Foot Locker Account Is on the Loose
NEW YORK–Deutsch resigned its Foot Locker account last week, less than two years after landing the bulk of what was then a $40 million account. Sources attributed the split to a dwindling budget and declining fees. Foot Locker, owned by The Venator Group, spent $32 million on media last year, per Competitive Media Reporting.
TME Wins Bulk of Glaxo’s $150 Mil. Media Task
ATLANTA–Glaxo Wellcome has awarded the majority of its estimated $150 million media planning and buying account to The Media Edge. Direct response media duties went to Media Direct Partners of New York, an Interpublic Group of Cos. unit. The New York-based Young & Rubicam subsidiary was first hired as Glaxo’s media buyer in July 1997. The client began a review in late 1998 to consolidate planning and buying [Adweek, Dec. 7].
DaimlerChrysler Stands Pat on Media
DETROIT–DaimlerChrysler will maintain the media buying assignments it set up on an interim basis following the merger of Daimler-Benz and Chrysler Corp., sources said. BBDO Worldwide’s PentaCom in Troy, Mich., will handle Chrysler’s $1 billion-plus media buying account for North America along with the Mercedes-Benz brand, worth an additional $125 million in billings. Omnicom’s GFMO in Hamburg, Germany, will handle Chrysler and Mercedes-Benz in Germany. Bozell Worldwide, Southfield, Mich., and New York, partnered with CIA Medianetwork, London, will handle all other markets. Bozell, which has a 5 percent piece of CIA, is interested in taking a larger stake, sources said. Currently, WPP Group owns 17 percent of the media shop.
Account Activity
Leo Burnett last week won H.J. Heinz’s global consolidated convenience food account, worth an estimated $20-30 million Kirshenbaum Bond & Partners West has been awarded the $15 million-plus integrated global advertising account for PeopleSoft, Pleasanton, Calif. PC maker Packard Bell NEC is in final negotiations to hire Suissa Miller, Los Angeles. M&C Saatchi, New York, previously had the business; the account was inactive for about one year Publicis Technology has been selected by data-storage company Imation, Oakdale, Minn., to handle its $10-20 million ad acount, following a national search [Adweek, Jan. 25] Leagas Delaney picked up the new $5-10 million ad account of business software developer 2Bridge, San Francisco, without a review.
Comiteau Named Adweek’s Senior Features Editor
NEW YORK–Jennifer Comiteau has returned to Adweek as senior features editor, effective immediately. Comiteau joined Adweek in 1994 as a reporter and held various posts, including editor of the Eastern edition and reporter-at-large, until January 1998, when she left to pursue other interests. Last July, she returned as managing editor of Adweek’s 20th Anniversary issue. Comiteau is based in New York and reports to the editor, Alison Fahey.