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NEW YORK Hotels.com has selected three finalists to pitch creative duties on its ad account and another three finalists in a parallel pitch for media chores, sources said.
Sources identified the creative contenders as WPP Group’s Young & Rubicam in Chicago, Publicis Groupe’s Saatchi & Saatchi in New York and Omnicom Group’s TBWA\Chiat\Day here, and the media contenders as independents Horizon Media and TargetCast, both in New York, and Publicis Groupe’s Optimedia in Seattle.
Client executives will brief the media shops today and the creative shops tomorrow, sources said.
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