Hotel Group Taps K2 For CRM Duties

IndeCorp, a Chicago-based owner of independent hotels, has chosen K2 Digital, a New York-based i-shop, to build CRM and e-commerce services for its luxury hotel brands, including the recently acquired Summit Hotels and Sterling Hotels, which together operate more than 300 properties worldwide. K2 Digital will develop a platform that allows IndeCorp’s hotels to take advantage of a centralized Web presence, while also providing online marketing programs.