Hot Streak for Miami’s Ryder

By Katy Eckmann

ATLANTA–Ryder & Schild added $12 million in billings from three new accounts and additional work from a current client. Another client left the Miami shop.

R&S signed EXA International, First American Railways and PhotoVend International. It also captured more work from Hertz.

Buena Vista Palace Resort & Spa, Orlando, Fla., discontinued its relationship because the property is ‘booked solid’ and no longer needs an agency, a client official said.

After interviewing some 15 agencies, travel industry franchisor EXA International in Miami chose R&S to handle its $4 million-plus print and radio account.

‘(R&S) had the expertise in our industry,’ said John Curran, chairman and president of the startup firm. Other contenders included Tinsley Advertising and Great Communicators, both Miami.

The Zimmerman Agency in Tallahassee, Fla., defeated R&S for the First American Railways account earlier this year. R&S would not comment on why the $5 million business changed hands, and client officials in Hollywood, Fla., did not return calls. R&S is helping to launch the firm’s Florida Fun Train.

Miami’s PhotoVend International, which markets distributorships for Polaroid photo booths, hired R&S without a review. A print effort has begun in Canada.

Hertz Corp. of Park Ridge, N.J., named R&S agency of record in Brazil after a review that included the Brazilian offices of Young & Rubicam and Ogilvy & Mather.

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