Hospital Co-op Taps Square One

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Square One has bested a group of local contenders to win the advertising account of hospital cooperative VHA.

Capitalized billings for the primarily business-to-business account are estimated at $5-10 million.

The Irving, Texas-based client gave a strategic and creative assignment to the shops, charging them to look at the company’s overall brand message.

“One thing we noticed was [that] they could use more consistency,” said Square One group director Evan Meeks.

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