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Times are still festive for tequila makers. The category was up about 2 percent last year despite the fact that tequila, on average, is nearly twice as expensive as other spirits, per Impact, New York.
Beam Global Spirits & Wine has taken notice. The spirits giant has made its Hornitos tequila brand one of its top priorities this year. A member of the Sauza tequila family, the sub-brand grew 8 percent for the 52 weeks ending in February, per Nielsen data.
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