Horizon Media Ends Year With a BK Bang

Business came after a review

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Horizon Media's Burger King win comes at the end of another solid year for the independent media agency.

BK, which chose Horizon after a review, spends an estimated $250 million in media annually, and as such, becomes one of the shop's largest clients (others include Geico insurance and Corona beer).

Other wins for the agency this year include Vonage, Sleepy's, Fruit of the Loom, J. Crew and Edible Arrangements, while losses were limited to Ace Hardware and planning responsibilities on Mondelez' confectionery brands.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in