Horizon Media Buys Mass Transit

Horizon Media has acquired the assets of Mass Transit Interactive, the New York-based digital marketing company founded in 1998. By acquiring Mass Transit, which will be folded into Horizon Interactive, the agency boosts its online ad billings from about $24 million to $40 million. All 14 Mass Transit staffers are joining Horizon Interactive, which will be jointly overseen by Horizon svp Ruby Gottlieb and Mass Transit CEO Jason Heller.