Horizon Beats the Odds to Keep NBCU Business

Telemundo, NBC Universo stay put after pitch

It's rare to keep business that goes into review, but Horizon Media has surmounted the odds by retaining NBCUniversal networks Telemundo and NBC Universo.

Horizon, an independent, has worked for the networks since 2006. Collectively, they spend about $15 million in media annually, according to Kantar Media.

Horizon's "kick save" came after a pitch against WPP Group's Maxus, another NBCU roster shop, according to sources. The process took about two months.

Managing director Sarah Robertson will continue to manage the account for the agency, out of its Los Angeles office. The assignment includes communications planning, activation and analytics work across traditional and digital media. Creative responsibilities remain at República.

Other Horizon accounts include Geico, Burger King, Constellation Brands and CarMax.