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In an attempt to resurrect a brand image a J.D. Power analyst said borders on “invisibility,” American Suzuki Motor Corp. is set to boost ad spending by up to 20 percent behind work from Colby & Partners that targets a broader range of buyers than before, executives said.
The car maker is touting its entire line in an attempt to make a mark in some of the industry’s most competitive categories, dominated by models such as the Toyota Camry and the Honda Civic.
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