Via Hooks Up With Maidenform

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BOSTON Via said its office here has added Maidenform following a review.

The client in Bayonne, N.J., manufactures women’s inimate apparel, and the agency views the win as important because it allows the shop to work for a nationally known brand with a track-record for memorable advertising.

“With a long history of breakthrough advertising and a senior management team committed to elevating the brand, Maidenform is the ideal business partner for us,” said John Coleman, Via’s CEO.

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