Hood Taps Hill, Holliday for Low-Carb Media

BOSTON HP Hood has confirmed hiring Interpublic Group’s Hill, Holliday, Connors, Cosmopulos here to handle media chores for the upcoming national launch of its Carb Countdown low-carbohydrate line of dairy products.

Pro Media, an independent media shop in Natick , Mass., stays on board for other projects, a client representative said.

Partners & Simons, a Boston-based indie, has handled creative chores for the client, which typically spends $1-2 million annually on ads.

—Adweek staff report