Honey Dew Enhances 'Local Flavor'

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

BOSTON Psynchronous Communications has unveiled its first work for Honey Dew Donuts since adding the chain to its client roster several weeks ago.

A TV spot, radio ads, outdoor executions, in-store materials and a new Web site are part of the push from the independent shop in Woburn, Mass.

The client has spent about $2-3 million annually on ads in recent years, per Nielsen Monitor-Plus.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in