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With a single executive now in charge of both the Honda and Acura brands, sources said last week American Honda Co. may consider changes in its dual agency setup. Among the possibilities is a consolidation of media duties on the $420 million U.S. account.
Honda executive vice president Richard Colliver has added the duties of Acura executive vice president Richard Thomas, who moves to a new post at Honda. “Colliver will be responsible for making sure the two distinct divisions work hand in hand,” said Koichi Amemiya, president at Torrance, Calif.-based
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