Honda Chooses Wieden

NEW YORK — Honda in the U.K. has consolidated its creative advertising account at Wieden + Kennedy.

The London agency takes on the estimated $30 million (U.S.) piece of business in January 2002 as the Japanese automaker ends its 7-year relationship with CDP in London. CDP and The Leith Agency, which handles Honda in parts of Europe, pitched against Wieden for the business.

CDP will continue to handle Honda’s media in the U.K.

The win marks a return to the automotive category for Wieden, which parted ways with Subaru in the U.S. in 1992.

“It’s great to be back in the car business and even better to be working with one of the truly great automotive brands,” said Wieden COO Dave Luhr, who is based at the agency’s Portland, Ore., headquarters. “I have always said that this agency is counter-cyclical. Given the current economic uncertainty, we are pretty bullish on the remainder of the year.”

Honda is the fourth account win for the agency network this year. Its Amsterdam office landed the Vodafone account in March. Wieden Portland won Coke’s Powerade account in May and the business this month.