Homer's Odyssey

Life’s just not fair. Despite tripling the share of housework they do over the past three decades and doubling the portion of childcare they provide, dads still got snubbed in Procter & Gamble’s recent Olympic salute to moms. As women know, advertising stereotypes die hard. Even P&G still markets to the unraveling myth that mom is the cleaner-upper-in-chief, play-date doyen and, now, deliverer of Olympic dreams. Adding insult to misandry, even dad’s historic handle on his tribe’s athletic ambitions has slipped from his inept fingers.