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LOS ANGELES Publicis in the West and Digitas have added online vacation rental company HomeAway to their rosters, according to the agencies.
The Seattle agency will handle global brand strategy and creative, and Digitas in New York will lead online creative and media. The assignments follow a review conducted by the company involving undisclosed contenders.
Mike Butler, client chief commercial officer, said in a statement, “Digitas and Publicis in the West create a best-of-breed global agency for HomeAway.
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