• NEWS
    • Agencies
    • Brand Marketing
    • Creativity
    • Digital
    • Programmatic
    • TV / Video
    • FEATURED
    • Challenger Brands
    • Inside the Brand
    • Ad of the Day
    • CES
    • Sponsored
  • EVENTS
    • FEATURED
      • Elevate AI 2019
      • March 21, 2019
        New York
    • COMING SOON
    • Adweek Media All-Stars
    • Fastest-Growing Agencies
    • View All Events
  • WEBINARS
    • FEATURED
      • The Front Line of Customer Experience
      • Tue, Feb 19, 2019
        1 PM EST
    • COMING SOON
    • CMO Tenure Data Is the Secret to Agency Business Development
    • The Definitive Approach to Advanced Media Measurement
    • View All Webinars
  • CONNECT
    • Media Kit
    • Editorial Calendar
    • Agency Memberships
    • Group Subscriptions
    • Newsletters
    • Contact Us
    • ADVERTISE WITH US
    • Brand Awareness
    • Thought Leadership
    • Lead Generation
    • ADWEEK NETWORK
    • AgencySpy
    • MarketerMoves​
    • Social Pro Daily​
    • TVNewser
    • TVSpy
  • ADWEEK JOBS
    • Find a Job
    • Post a Job
    • CURRENT OFFER
    • Unlimited Job Postings
My Account Log Out Sign In Subscribe

The Big Game

Home Security Provider SimpliSafe Will Make Its First Super Bowl Appearance

The brand air 30-second ad during the end of the first quarter

By Lindsay Rittenhouse
|
January 22, 2019
SimpliSafe paves the way for home security providers by being first in the space to air a Big Game ad.
Share
By Lindsay Rittenhouse
|
January 22, 2019
Share

Home security provider SimpliSafe will be making its first Super Bowl appearance. The 30-second spot, which is set to air sometime during the end of the first quarter, marks the first appearance for a home security company in the game.

The Boston-based company founded in 2006 said it will be keeping the ad itself “under wraps” until the Big Game. SimpliSafe creative director Wade Devers, the former managing partner at Arnold Worldwide who left the agency in August, partnered with Austin-based creative agency Preacher to create the spot.

“We’ve landed on an idea that acknowledges the amount of fear and anxiety in the air right now and offers a simple way to face that fear,” Preacher chief creative officer Rob Baird said in a statement, hinting at the creative.

Devers said in the statement that he’s looking forward to changing people’s perspectives on the home security space.

“We’re trying different things,” Devers explained. “We want to tap into a feeling and surprise people.”

Devers noted that New England Patriot Rob Gronkowski’s home was robbed last year during the Super Bowl. “If it can happen to Gronk, it can happen to anyone,” he added.

The spot will be directed by Matt Aselton of Arts & Sciences.

“The Super Bowl is a great way to spread the good word about SimpliSafe to a huge audience,” SimpliSafe chief marketing officer Melina Engel said in a statement. “Currently, only 20 percent of homes in the U.S. have home security. That’s something we’re on a mission to fix.”

According to the company, SimpliSafe serves more than 3 million Americans.

For all the latest Super Bowl advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl LIII Ad Tracker. And join us on the evening of Feb. 3 for the best in-game coverage of the Super Bowl commercials anywhere.

Share
https://adweek.it/2WbF0sr
Lindsay Rittenhouse

Lindsay Rittenhouse

@kitten_mouse
Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
Adweek Adweek Adweek

Popular Now

  • 1
    10 Royalty-Free Music Sites Every Online Video Creator Should Know
  • 2
    The 25 Best Ads of 2018
  • 3
    Subaru Highlights the Joys, Anxieties and Lifelong Memories of Owning a Forester
  • 4
    Facebook: Here’s How to Remove Posts From Your Timeline in Bulk
  • 5
    LinkedIn Tweaked Its Experience Section to Group All Positions at the Same Workplace

Featured Jobs

Anchor
KSFY
Sioux Falls, South Dakota
Editorial Director
UCLA
LOS ANGELES, California
Account Strategist
Warehouse Twenty One, Inc.
Cheyenne, Wyoming
School Marketing Director
GoNoodle, Inc.
Nashville, Tennessee
Account Manager
Mammoth Advertising
new york, New York
See More Jobs

EDITOR'S PICKS

Leadership & Talent

How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity

by Doug Zanger

Leadership & Talent

Ogilvy Announces Another Restructuring in the Latest Phase of Its 'Next Chapter'

by Patrick Coffee

AdFreak

Thanks to Ancestry, Six Strangers Learn How They're Connected Via the Underground Railroad

by Shannon Miller

Brand Marketing

Nascar Hopes Marketing a New Generation of Drivers Can Lure Fans Back to the Sport

by Jameson Fleming

Streaming & OTT

NBA Superstars Are Here to Remind You That Hulu Has Live Sports Available for Streaming

by Sara Jerde

Agencies

Volkswagen Names Johannes Leonardo Lead Creative Agency in the U.S.

by Patrick Coffee

AdFreak

BMW Creates a Folk Hero for the Modern Age: the Unstoppable, Mysterious Ol' McLanden

by Amy Corr

AdFreak

This Ad Captures the One Thing Every Millennial's Dad Does

by David Griner
View Latest News >
  • About
    • Contact Us
    • Media Kit
    • Editorial Calendar
    • Sponsor Content
    • Jobs
  • Subscriptions
    • Subscription Options
    • Digital App
    • Newsletters
    • Frequently Asked Questions
    • Customer Service
  • Awards / Honors / Events
    • Awards and Honors
    • Adweek Events
    • Webinars
    • On-Demand Webinars
    • Trophies / Awards / Seals
  • Publications
    • Adweek Network
    • RSS
    • Backissues
    • Reprints / E-Prints
  • © 2019 Adweek, LLC. - All Rights Reserved
  • About Adweek
  • Contact Us
  • Terms of Use
  • Privacy Policy