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Campbell-Ewald Advertising’s in-house creative awards aren’t exactly on a par with the Cannes gold lions, but the entry fee is more palatable. For the fifth straight year, the Warren, Mich., agency’s creative staffers gathered at a billiards hall earlier this month, where CEO Tony Hopp and chief creative officer Bill Ludwig recognized the top creative output for 2001.

Top awards went to a pro bono campaign for The American Cancer Society/Ad Council, which won Best of Show as well as Best of Category awards in newspaper and television.

Ludwig introduced a new award this year, “Creative Champion,” presented to the...

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