City Spotlight

Home Depot Now Makes $5 Billion Online, but a Stellar Store Experience Remains Its Top Priority

How the retailer meets the changing needs of contractors and consumers

Home Depot intensely trains its associates, and even has executives don the orange apron to work Atlanta-area stores once a week. Home Depot

By Christine Birkner

April 10, 2017

Home improvement can be a challenging proposition, particularly if you don’t know a socket wrench from a round head ratchet.

Christine Birkner
@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.
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