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A highway outside of Santa Fe, N.M., was the scene of a bizarre advertising stunt recently involving several thousand motorists, an auto dealership and a 12-year-old dairy cow named “Specs.”
Operators of the advertising resource Web site Paintedcows.com last year decided to create the world’s first “Ad Cow” to promote the launch of their new site.
Paintedcows.com partner Scott Karlson found a local Ford dealer who was willing to advertise on a cow. The red-and-yellow logo of Capitol Ford was painted in nontoxic face paint on one side of the cow, while the black-and-white logo of Paintedcows.com
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