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Family entertainment giant Disney took a stand, several years back, by not renewing a decade-long marketing deal with McDonald’s and flushing fast food and high-calorie snacks out of its promotional system as the childhood obesity debate raged.
But now, even as there appears to be stepped-up interest from the federal government over marketing to children, no one has followed Disney’s lead. In fact, with categories like autos out of the picture, Hollywood seems more dependent than ever on fast feeders’ deep pockets.
Though
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