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BOSTON-Holland Mark has taken on a new client, the City of Boston, for a campaign aimed at increasing parents’ awareness of growing heroin use among teens.
The effort, which Holland Mark took on pro bono, was developed for the city’s Public Health Commission as part of an effort to combat heroin abuse in response to recent overdose-related deaths in the city.
One print ad depicts video games and equipment; another shows a room filled with stuffed animals.
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