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Casino Moves Media Chores From Western International to Horizon
BOSTON–A pair of local agencies have surfaced as contenders for the creative portion of the Foxwoods Casino Resort account.
Holland Mark Martin Edmund and Ingalls Advertising, both in Boston, and Della Femina/Jeary and Partners in New York are pursuing the assignment, sources said.
It was not known at press time whether five-year incumbent Weller O’Sullivan in Los Angeles is participating in the review. An agency representative said Weller still works for the client but declined further comment.
Several other shops, most likely in New York, may also be in the hunt, according to sources.
The client spent nearly $3 million on advertising through April, after spending $6.7
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