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As consumer budgets tighten and retailers brace themselves for a gloomy shopping season, brands are looking to hook onto holiday traditions by adding a viral twist to make their promotions work harder.
UPS is one brand taking such an approach via a viral campaign that kicked off last week. With a small budget, digital shop T3 took a page from the success of OfficeMax’s “Elf Yourself” to create UPSregifter.com, homage to the holiday tradition of pawning off unwanted gifts on someone else.
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