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Holiday Inn Express next week will launch the second season of The Smart Show, an online series that focuses on the charms and challenges of business travel. Pontiac and TripAdvisor.com are also participating as key partners.
Last year’s effort chronicled the adventures of two hosts on a cross-country road trip from Boston to Los Angeles. The program invited visitors to Hiexpress.com/thesmartshow to help chart the trip itinerary by submitting what is smart about their hometown. The effort plays off of the chain’s “Stay Smart” tagline.
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