Holiday Inn Chooses McCann

Interpublic Group’s McCann Erickson, New York, has won global creative duties for Intercontinental Hotel Group’s Holiday Inn and Holiday Inn Express brands, sources said.

Previously, the hotelier used different agencies in different markets. Publicis Groupe’s Fallon in Minneapolis handled the brands in the U.S. for the past 13 years, while McCann handled them in the U.K. and Asia, respectively. Earlier this year, however, McCann produced a U.S. campaign touting the hotel’s sponsorship of sports properties such as Nascar.

McCann bested Omnicom Group’s DDB in Chicago and WPP Group’s JWT, New York, for the business.

In the U.S. alone, major media spending on Holiday Inn and Holiday Inn Express totaled $60 million last year and nearly $20 million in the first eight months of 2009, according to Nielsen. Those figures do not include online spending. Estimated revenue on the business is $4-5 million.

Execs at McCann and Joanne Davis Consulting, which managed the review, could not be reached for comment.
Fallon had pitched the business with corporate sibling Saatchi & Saatchi, New York, but exited the review last month, a few weeks before final presentations in late November.

Media duties were not in play and remain at WPP’s Mindshare in New York, which handles global media chores on all client brands.

–with Andrew McMains

Nielsen Business Media