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Interpublic Group’s McCann Erickson, New York, has won global creative duties for Intercontinental Hotel Group’s Holiday Inn and Holiday Inn Express brands, sources said.
Previously, the hotelier used different agencies in different markets. Publicis Groupe’s Fallon in Minneapolis handled the brands in the U.S. for the past 13 years, while McCann handled them in the U.K. and Asia, respectively. Earlier this year, however, McCann produced a U.S. campaign touting the hotel’s sponsorship of sports properties such as Nascar.
McCann
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