Holden to Lead Kraft Marketing

CHICAGO In his first major move since becoming the sole chief executive of Kraft Foods, Roger Deromedi is reorganizing its operations into three global units, including an international marketing and category development group.

Betsy Holden, 48, who previously had shared the CEO duties with Deromedi until December, will become president of the global marketing and category development division. Holden will report to Deromedi and will continue on the company’s board of directors.

The Northbrook, Ill., company will also create a commercial unit, grouped into North American and international divisions. David Johnson, 47, who has been president of operations, technology, procurement, information systems and sales, will be president of North America Commercial, while Hugh Roberts, 52, previously group vice president of Kraft Foods International and president of the Asia Pacific region, will lead International Commercial. Both will report to Deromedi.

“The most important opportunities and pressing challenges we face today and going forward demand that we become a more unified, global company,” said Deromedi in a statement on Thursday. “But in becoming more global, we must keep and strengthen the local expertise that has built our success.”

Kraft will also create a global supply chain division led by Franz-Josef Vogelsang, with responsibility for procurement, manufacturing and logistics/customer service. Vogelsang, 53, had been senior vice president of operations, procurement and supply chain for Kraft International.

Kraft spends an estimated $775 million in domestic advertising, per Nielsen Monitor-Plus. Its agency roster includes WPP Group’s J. Walter Thompson, Ogilvy & Mather and Young & Rubicam, as well as Interpublic Group’s Foote Cone & Belding.