Hoffman, York Lands Logo 7 Apparel Biz

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INDIANAPOLIS – While it lacks the marketing arsenal of Sara Lee’s Champion brand, sports apparel maker Logo 7 still intends to make a bigger name for itself.
The company last week named Hoffman, York & Compton/Milwaukee to handle its $3-million ad account after a creative shootout with agencies on both the West and East Coast.
As a result, Hoffman, York will open a one-person service office in the Indianapolis area to handle the day-to-day business.

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