HMO Merger likely To Affect Hal Riney And Lord, Dentsu

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LOS ANGELES – The proposed merger of Health Net Inc. and QualMed Inc. will likely be a booster shot for Lord, Dentsu & Partners here and a bitter pill for Hal Riney & Partners/S.F. to swallow.
The details of the merger are yet to be completed, and QualMed officials said that it’s too early to speculate on advertising assignments.

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