Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES – The proposed merger of Health Net Inc. and QualMed Inc. will likely be a booster shot for Lord, Dentsu & Partners here and a bitter pill for Hal Riney & Partners/S.F. to swallow.
The details of the merger are yet to be completed, and QualMed officials said that it’s too early to speculate on advertising assignments. But in California, at least, Health Net will absorb QualMed’s operations, and that’s likely to add some $10 million in billings to Lord, Dentsu’s $15-20 million account.
Pueblo, Colo.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in