ATLANTA The HLA Group has developed a new corporate identity for RockBit International that includes changing the company’s name to Ulterra, redesigning the logo and introducing the tagline, “Breaking new ground,” the shop said.
“Rebranding under this vibrant new name reflects the strides we are taking to establish the company as the strongest, fastest and most efficient option for the oil and gas industry,” said Bob Harrison, CEO of the Fort Worth, Texas-based manufacturer of drilling bits.
The
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