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FCB Welcomes Oakland’s Next Generation
SAN FRANCISCO–Foote, Cone & Belding and its in-house sports marketing unit last week launched an aggressive campaign for the Oakland Athletics with the tagline “They’re young, but they can play” and the theme “Generation A’s.”
Backed by an estimated $3-4 million in media spending (20 percent more than last year), the effort is appearing only in the Bay Area, and includes outdoor, in-stadium, radio, print and TV executions. It is FCB’s first work for the Oakland, Calif.,
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