Hispanic Agency Opens in Miami

Manuel Machado and Al Garcia-Serra have launched a U.S. Hispanic and Latin American marketing shop in Miami, Machado/Garcia-Serra Publicidad. Clients include Tiffany & Co., Sprint Yellow Pages and Southeast Toyota Distributors. Machado, who serves as CEO, co-founded Miami shop Meka Group in 1994. COO Garcia-Serra was a founding partner of GS&B: Lintas in the 1980s.