Hilton Wants You to Reconnect With the Emotional Side of Travel

Latest campaign 'To New Memories' will become the hotel's brand platform

Hilton's 'To New Memories' campaign will run on U.S morning network shows and globally in China, the U.K., Germany and Saudi Arabia. Hilton

In the middle of a public health crisis, wedding season has effectively been put on hold, children can’t rush to hug their grandparents, and family vacations have downsized dramatically. The emotional milestones of the travel experience have nearly disappeared.

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@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.