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In the middle of a public health crisis, wedding season has effectively been put on hold, children can’t rush to hug their grandparents, and family vacations have downsized dramatically. The emotional milestones of the travel experience have nearly disappeared.
Hilton is trying to rekindle that spark.
The brand’s new global campaign, “To New Memories,” is softly filmed and deeply uncontroversial, walking the thin tightrope all travel brands have had to negotiate during the pandemic: encourage booking, but only when the traveler is ready.
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