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BOSTON Interpublic Group’s Hill, Holliday, Connors, Cosmopulos this week launches a global campaign for Cognos, the agency said.
The print effort touts Cognos 8 BI, a business intelligence software program. One execution features a man gazing off into the distance with the headline, “Someday, the promise … will be met. Welcome to someday.” Partial copy reads, “Business Intelligence made a promise: to make it simple for everyone to use information to make better decisions. But, given your complex IT infrastructure, the reality of getting a single BI standard in place across the company has been anything but simple.
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