Hill, Mullen Win Lions

Hill, Holliday, Connors, Cosmopulos and Mullen were among the winners at the 46th International Advertising Festival last week.
Boston-based Hill, Holliday won a silver Lion in the Film/Cinema category for a television spot for Dunkin’ Donuts entitled “Chase,” developed under former creative director Mike Sheehan. (See National News, after page 41.)
Mullen’s print work for Swiss Army, which previously won One Show, Andy and Hatch awards, earned a bronze Lion in the Press & Poster competition. It was the first time in over a decade the Wenham, Mass., shop has entered the show; in the mid-1980s, Mullen won for a USTrust TV spot.
An execution for the Sony Playstation called “Nipples” won the Grand Prix in the Press & Poster category. Created by TBWA in London, the ad shows a young couple posing for the camera. The snapshot looks ordinary but, on closer inspection, you see that their nipples, which are protruding through their shirts, are in the shape of the icons of the Playstation’s controls.
Jury president Keith Reinhard, chairman and CEO of DDB Worldwide, said, “I think it’s generationally correct. It’s right on target for the intended audience and it’s about attitude.”
The U.S. won a total of two silver and 12 bronze Lions overall in the Press & Poster category but came up short on golds.
Publicis & Hal Riney, San Francisco, won silver for a GM effort promoting Saturn’s electric car, with copy lines such as “Are you a visionary?” The Martin Agency, Richmond, Va., won silver for a Saab ad titled “Waiting,” which shows people sitting on a couch alongside an empty highway.