Hill, Modernista! Set for Client Meetings

BOSTON Interpublic Group’s Hill, Holliday, Connors, Cosmopulos and independent Modernista! are preparing to meet with prospective clients this week in separate new-business pitches for Johnson & Johnson’s Tylenol and TIAA-CREF.

Strategic meetings continue between Tylenol executives and the six shops pitching its $115 million U.S. account, sources said. IPG’s Deutsch and Omnicom Group’s TBWA\Chiat\Day, both in New York, have already met with the client. Tylenol executives are also scheduled to visit IPG’s Alchemy in New York and its sister shops, Hill, Holliday in Boston and The Martin Agency in Richmond, Va., and the incumbent, Publicis Groupe’s Saatchi & Saatchi in New York.

A cut to four is expected this month with a decision in November. The client did not return calls.

The three finalists for TIAA-CREF’s $20 million account are slated to present to company chief executive Herb Allison this week, the client has confirmed. Boston’s Modernista! is competing against TBWA\Chiat\Day and the incumbent, WPP Group’s Ogilvy & Mather in New York.

Modernista! is looking to break out of a lengthy new-business slump that has seen the shop win no significant accounts in more than a year. In August, Modernista! came up short in a pitch for image ideas for Coca-Cola’s Sprite brand.

Hill, Holliday has added work in 2003 from AOL Time Warner, Dell Computer and Tyco, but has come up short in several notable pitches, including reviews for Andrew Jergens and the New York Toyota Dealers Association.