Hill, Holliday Talks Horse Sense for Bud

CHICAGO Hill, Holliday, Connors, Cosmopulos’ latest football-themed effort for Anheuser-Busch’s Budweiser shows a Clydesdale racing across a snowy field, with mountains in the background. A football arcs through the air, as cowboys leaning against a fence look on.

The ball hits the horse in the chest and falls to the ground. “Great speed, no hands,” one of the cowboys says.

Boston-based Hill, Holliday has place a Clydesdale spot in each of the last two Super Bowls. The new spot that debuted this week was in consideration for the Feb. 1 game, but the St. Louis brewery decided instead to run it during the AFC and NFC championship telecasts, said Bob Lachky, vice president of brand management at A-B.

The brewery is running another spot featuring the Clydesdales during the Super Bowl from Omnicom Group’s Goodby, Silverstein & Partners, San Francisco, and also has a football-themed spot featuring a referee from Omnicom’s DDB in Chicago. That prompted the decision to run Hill, Holliday’s spot earlier, Lachky said.