Hill, Holliday Rolls Into High-Profile Magazine Contest

BOSTON-Hill, Holliday, Connors, Cosmopulos here has emerged as a fifth contender in Wenner Media’s estimated $2-4 million review.
The other shops are Arnold Communications, Boston; Mullen, Wenham, Mass.; Carmichael Lynch, Minneapolis; and GSD&M, Austin, Texas. A cut to two or three finalists is expected soon following the return of materials to the New York client last week.
Three of the shops are owned by New York-based Interpublic Group of Cos. Arnold’s parent company is Snyder Communications in Bethesda, Md. GSD&M is owned by Omnicom Group in New York.
Fallon McElligott in Minneapolis, Wenner’s agency for 14 years, split earlier this month after an apparent disagreement over a new campaign for flagship publication Rolling Stone.
-Staff report