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BOSTON Interpublic Group’s Hill, Holliday, Connors, Cosmopulos next week introduces its first campaign for Bank of America’s global wealth and investment management division.
The upcoming effort rebrands the unit following BofA’s recent acquisition of U.S. Trust. The organization is now known as U.S. Trust, Bank of America Private Wealth Management. The push will feature brand-building broadcast and print elements.
The Boston-based agency added the assignment in January, at which time sources pegged media spending in excess of $25 million.
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