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Verizon Wireless’s value, network capabilities and customer service are the cornerstones of the first ads from Hill, Holliday, Connors, Cosmopulos in New York.
A TV spot, which broke recently, and two print ads are part of the estimated $50 million Northeast retail campaign. In the spot, a voice over and screen copy tout free weekend airtime and free long distance for the telecom’s customers, as a couple chats and flirts over the phone. At the end, it becomes clear that the duo resides in the same house.
“We were trying to focus on how broad and generous the value in Verizon plans are,” said Laurel Rossi, evp, strategic integration officer at the shop, which won the account in No vember.
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