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Hill, Holliday, Connors, Cosmopulos continued to rebuild its online marketing capabilities through an agreement last week to acquire SF Interactive.
Terms were not disclosed; the deal is expected to close in early April.
SF Interactive has about 100 employees in its San Francisco and Washington offices and estimated revenue of $12 million. Sources said that given the current market, an interactive agency of that size would likely sell for between $10-15 million. SF Interactive clients include Jiffy Lube, Sallie Mae, VeriSign and Adaptec.
With interactive shops currently undervalued, Hill, Holliday likely paid substantially less than it would have paid a year ago, said industry analyst Bill Montbleau of Montbleau Associates in Burlington, Mass.,
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