High-Tech Shockwave Shakes Fallon McElligott

Though far from the biggest account on Fallon McElligott’s roster, Macromedia’s global $5-10 million business does come with its own unique perks.
“There is a huge quid pro quo [element],” said Mark Goldstein, the agency’s chief marketing officer. For example, Fallon will become a beta testing site for the Web publishing and software company’s new products–including updated versions of its popular Shockwave animation player–thereby giving the agency the first look at the latest Web technology.

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