High-Tech Gizmos Take Low-Tech Ad Approach -- Apple's Newton, AT&T's Eo Hand-Held Computers Eschew Technospeak to Befriend Consumer Masses By Daniel S. Levin

SAN FRANCISCO - They're the next generation of gee-whiz

The Newton, which Apple introduces this week, and Eo, a startup 51% owned by AT&T which began rolling out a few weeks ago, are the first in a category expected to become quickly crowded – ‘personal digital assistants,’ or PDAs. They are hand-held computers that can function as faxes, phones and calendars.