SAN FRANCISCO - They're the next generation of gee-whiz" /> High-Tech Gizmos Take Low-Tech Ad Approach -- Apple's Newton, AT&T's Eo Hand-Held Computers Eschew Technospeak to Befriend Consumer Masses <b>By Daniel S. Levin</b><br clear="none"/><br clear="none"/>SAN FRANCISCO - They're the next generation of gee-whiz
SAN FRANCISCO - They're the next generation of gee-whiz" />
SAN FRANCISCO - They're the next generation of gee-whiz" />

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High-Tech Gizmos Take Low-Tech Ad Approach -- Apple's Newton, AT&T's Eo Hand-Held Computers Eschew Technospeak to Befriend Consumer Masses By Daniel S. Levin

SAN FRANCISCO - They're the next generation of gee-whiz

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The Newton, which Apple introduces this week, and Eo, a startup 51% owned by AT&T which began rolling out a few weeks ago, are the first in a category expected to become quickly crowded – ‘personal digital assistants,’ or PDAs. They are hand-held computers that can function as faxes, phones and calendars.

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