High-End Cognac Gets Social to Woo Jet-Set

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NEW YORK For a cognac that sells for as much as $1,800 a bottle, Remy Martin’s Louis XIII’s customers aren’t easy to find efficiently through traditional ad media.

Instead, Remy Martin is going online in its first major marketing push in seven years. Rather than a “traditional” digital effort, however, it has hooked up with invite-only social network aSmallWorld for an experiential campaign that combines online placements with offline events.

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