The High Cost of Insuring

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Among the financial pressures weighing upon agencies during the severe industry downturn, soaring insurance costs have been little noticed, particularly in the area of healthcare. But during the last three years, companies have faced whopping annual double-digit increases.

“This is a hidden issue; most people don’t understand how serious a problem it is,” said Linda Dove, an svp at the American Association of Advertising Agencies in Washington.

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