Hiebing Makes Training Run

Lionel Trains in Chesterfield, Mich., selected The Hiebing Group in Madison, Wis., for its $1 million account, previously handled in-house.
Hiebing will work on brand-building assignments leading up to Lionel’s centennial celebration in 2000. The agency will first target model train enthusiasts and then make a push to introduce a younger market to Lionel, said Hiebing president Scott Cooper.
Contenders for the account, which includes media buying, included DraftWorldwide in Chicago; Griffin Bacal and Pisarkiewicz Mazur & Co., both in New York; W.B. Doner & Co., Southfield, Mich.; Rockett, Burkhead, Lewis & Winslow, Raleigh, N.C.; Donovan Advertising in Lancaster, Pa.; and Alcone Marketing in Westport, Conn. –Tanya Gazdi