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United Bank of Switzerland, amid a search for a global ad agency, today breaks a worldwide branding effort developed by Hill, Holliday/Altschiller, its lead shop for the Americas. The ads tout the merger of UBS and Swiss Bank Corp.
The New York agency, which is not a contender in the review, submitted 8-10 print concepts to the bank’s headquarters in Switzerland, which produced the creative work, sources said.
The strategy is to position the expanded global resources of the post-merger UBS as providing better individual client service.
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