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Though TV sets are still the medium for the vast majority of Americans’ consumption of video content, personal computers are taking an increasing share. A new study by Ipsos MediaCT finds 70 percent of all video content in the U.S. is watched on a TV screen, down from 75 percent a year ago. Nineteen percent is now watched via a PC, up sharply from last year’s 11 percent.
The same study finds adults displaying little enthusiasm so far for viewing video content on “other, more portable video devices such as portable DVD players, digital media players and mobile phones.”
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