Hey, Check Out Those Cans!

A look back at some memorable Coke and Pepsi designs

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People seriously love their cola cans. Yet Coca-Cola and Pepsi are always tinkering with their packaging. The two regularly funnel marketing dollars into limited-run editions, and occasionally spend eye-popping sums on overhauling their brands. Beverage consultant Jorge Olson says they’re lucky to be able to play with its packaging this way: “It’s a luxury because it is expensive to change cans.

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